Celebrate Tonight, Feel Better Tomorrow

Introducing B4 – a non-caffeinated, lightly carbonated beverage that helps shield your body against the aftereffects caused by having that extra glass of wine, double vodka cran, or Sunday-funday pints. Unlike the other guys, B4 contains the highest level of powerful nutrients, vitamins, minerals and other high-quality goods your body needs to fight against alcohol’s toxins so you can wake to a better day.

A can of B4 before your first drink can keep you from mourning your morning. Cheers!

Our Story

For years, Dave Larue, alcohol industry veteran, dreamed of a remedy for the rough mornings that he knew would follow nights spent sipping the good stuff.  Looking at his customers, friends and himself, he saw a huge opportunity to make something revolutionary – if only he could figure out that tricky science part.

Enter: John Mansour, pharmacist/mad scientist.

Dave and John were fated to meet as last-minute additions to a golf tournament, and after equally less-than-stellar performances, were teamed up on day two. Luckily, they hit off their friendship with more gusto than those tees. Soon after, Dave let John in on his vision of a preventative elixir, John’s ears perked up, and the rest is history.

After years of research, testing and tweaking, Dave and John’s dream is now a reality, and it’s called B4. Now you can celebrate tonight and feel better when you wake up tomorrow. Cheers, ladies and gents!

The Science Behind B4

  • When you drink, your body flips to emergency mode. Those frequent bathroom trips and excessive sweating after a couple of drinks is actually your body trying to flush out what it sees as danger in a martini glass.

  • Your body can't store alcohol, so it wants to break it down and get it out ASAP. When your liver goes to work, it uses an enzyme called alcohol dehydrogenase to convert the alcohol into acetaldehyde. Unfortunately, acetaldehyde is skull and bones toxic. This is your next day demon - suave and charming though he may seem tonight, he’ll have you praying for salvation in the morning if you consume too much.

  • Alcohol acts as a diuretic, causing your body to flush fluids 3-4 times faster than it rehydrates. Though this gets the bad stuff out, it also purges your body of the electrolytes, vitamins, minerals, antioxidants and water that help you ward off the demons leaving you low on nutrients, dehydrated, and possibly clutching that porcelain god.

How It Works

How It Works

B4 was specifically designed to prevent post-drinking symptoms before they happen. By drinking a can of B4 shortly before your night begins, you’re fortifying your body with the electrolytes, amino acids, vitamins, plant extracts, antioxidants and minerals to protect against alcohol’s crash course through your system. Filled to the brim with an army of B Vitamins, glutathione and milk thistle, you’ll also have the metabolic energy to enjoy the night just as much as the morning after.

Pharmacist Engineered

Pharmacist Engineered

As a pharmacist, John Mansour dedicated his life to studying the human body and the vitamins and minerals that keep us ticking. Armed with this knowledge, John created something truly unique: a caffeine-free beverage that energizes for the night and fortifies for the morning. Along with his business partner and spirits expert, Dave Larue, John is revolutionizing how we fight the aftereffects of drinking.

  • B4 a night with friends
  • B4 brunch
  • B4 a tailgate party

Buy B4

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  • $18.00* ($4.50 per can)
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  • $34.00* ($4.25 per can)
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  • $48.00* ($4.00 per can)
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  • $90.00* ($3.75 per can)
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